Archive for February, 2000

CarlsCoolKids.com

Websiteson February 8th, 2000Comments Off

This is a website developed for the fast food chain, Carl’s Jr. It served as the online component of the Carl’s Cool Kids Meals offered in the stores.

Part of the strategy to help drive traffic to the website was the development of the “Secret Word” that was printed on each bag. If you typed this word into the home page of the website, you got a coupon with a unique offer.

As it the case with the web, things are always changing, so this design is no longer live.

CarlsCoolKids.com: Now Featuring page

CarlsCoolKids.com: Games page

TaylorMadeKids.com

Websiteson February 7th, 2000Comments Off

This site was developed to support Taylor Made Golf’s line of kids golf equipment. The idea was to begin the relationship with young golfers to help establish brand loyalty that they will carry through life.

We created a fun online world that was based on the idea of kids taking over a golf course. Creating a fantasy world as an introduction to the Taylor Made brand.