Archive for December, 2009

ZPizza: Local Store Ads

Advertisingon December 15th, 2009Comments Off

Sometimes you need those down and dirty local ads that help spark sales for a local store. This was simple and customizable series of coupon ads created for use by zpizza franchisees. Designed for clever attention to a target audience of college newspapers and local arts rags. We stuck with tongue-in-cheek headlines that poked fun at the fact that these coupons were basically giving stuff away. The use of the same iconic but repetitive tomato image became an eye-catching device. A highly effective and successful campaign.

DrinkSpot-banner

Home Banner Imageson December 15th, 2009Comments Off

Click here to see the DrinkSpot iPhone App case study.

Tyco Plastics: Capabilities

Advertisingon December 14th, 2009Comments Off

Tyco Plastics was opening a significant new manufacturing facility which greatly expanded their capabilities. This campaign announced these capabilities to the agricultural industry. These ads had to be designed to easily communicate the multiple competitive advantages while adhering to Tyco’s strict graphic standards for advertising.

Calavo: Corporate

Advertisingon December 14th, 2009Comments Off

When we started working with Calavo, they had a perception problem. They were seen as a large and faceless corporation and they were not getting credit for all of the things that made them stand apart from their competition. In fact, many smaller companies were making headway via consistent misinformation campaigns. This campaign was developed as a general message vehicle to help set the record straight – and to begin to re-build the Calavo brand.

Calavo ProRipeVIP-banner

Home Banner Imageson December 13th, 2009Comments Off

Click here to see the Calavo ProRipeVIP case study.

Home Banner Righton December 12th, 2009Comments Off

Tamagotchi-banner

Home Banner Imageson December 11th, 2009Comments Off

Click here to see the Tamagotchi case study.

Calavo Foodservice Ad-banner

Home Banner Imageson December 11th, 2009Comments Off

Click here to see the Calavo Foodservice Ad Campaign.

Calavo: FoodService

Advertisingon December 11th, 2009Comments Off

A campaign developed to introduce the new UHP Guacamole product to the foodservice industry. Most of the industry advertising is pretty bland. Our strategy was to communicate the cutting-edge nature of this product in a witty and eye-catching way. A highly visible and talked about campaign within the industry with exceptional results.

Calavo: Retail Guacamole

Advertisingon December 11th, 2009Comments Off

This was an a campaign that was targeted at grocery chain buyers with placement in trade publications. These buyers were not wired to think of guacamole as a fresh product that would go in the produce department. This campaign was charged with educating them in this regard.