PORTFOLIO: COLLATERAL

Calavo Diversified Materials Package

Collateralon May 1st, 2010Comments Off

Calavo was making a big push to expand beyond avocados and offer many other produce commodities. They wanted a package of materials that would communicate the breadth of thier offerings.

BobCo developed this folder with inserts to target the produce buyer at grocery chains. The concept and imagery centered around the idea that Calavo could supply most of the product for the produce section therefore making the buyer’s job much easier. We used an overstuffed grocery bag that was bursting with fruit and vegetables and shot with a wide-angle lens. Lush imagery that evokes the romance of quality fresh food.

Folder: Inside spread

Folder: Back cover

Calavo Papaya Flyer

Calavo Tomatoes Flyer

Calavo Gold Flyer

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