PORTFOLIO: LOGOS

Crazy Horse Saloon

Logoson November 30th, 1999Comments Off

The Crazy Horse Saloon is a storied country-western bar and dance hall located in Orange County, California. They were planning a move from their old location to the upscale new entertainment complex called the Spectrum. With this new location they wanted to update their logo to fit the new location. They also had plans to diversify the acts that they would be booking.

Our solution was to borrow the kicking horse icon from their original logo but to make it more signature and edgy. The result was a huge success with strong t-shirt and shot glass sales bearing the new logo.

Banner during opening

Crazy Horse shot glass

Crazy Horse apparel

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