PORTFOLIO: COLLATERAL

Calavo Grower Recruitment Brochure

Collateralon May 3rd, 2010Comments Off

For Calavo, the avocado growers are family and the life source of their business. Calavo was originally a co-op back when they originally introduced the avocado to the country so the ability to nuture and build on that community is very important.

With that in mind, Calavo wanted a brochure that showed the multiple ways that a Calavo relationship benefits the grower. BobCo designed a die-cut brochure that shows a grower picking an avocado as the central image. As you open the brochure, the same grower is juxtaposed in a collage with the Calavo world. The first spread shows the marketing support and reach of the Calavo brand. The second spread shows the vast grower community.

First inside spread

Second inside spread

Third inside spread

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