PORTFOLIO: LOGOS

OOF

Logoson December 13th, 1993Comments Off

OOF is a surf wear company with high ideals. It is committed to social and environmental activism and demonstrates this by donating 10% of it’s profits to selected charities and environmental groups. In fact, they were doing this back in 1991 when it wasn’t fashionable to do so.

OOF is an acronym for Only One Future. The idea of seizing today to make the changes you would like to see. I created a logo that borrowed classic comic book stylings to say “OOF” visually with the visual double entendre of “fighting for your cause.”

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