PORTFOLIO: ADVERTISING

Calavo: Corporate

Advertisingon December 14th, 2009Comments Off

When we started working with Calavo, they had a perception problem. They were seen as a large and faceless corporation and they were not getting credit for all of the things that made them stand apart from their competition. In fact, many smaller companies were making headway via consistent misinformation campaigns. This campaign was developed as a general message vehicle to help set the record straight – and to begin to re-build the Calavo brand.

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