PORTFOLIO: ADVERTISING

ZPizza: Local Store Ads

Advertisingon December 15th, 2009Comments Off

Sometimes you need those down and dirty local ads that help spark sales for a local store. This was simple and customizable series of coupon ads created for use by zpizza franchisees. Designed for clever attention to a target audience of college newspapers and local arts rags. We stuck with tongue-in-cheek headlines that poked fun at the fact that these coupons were basically giving stuff away. The use of the same iconic but repetitive tomato image became an eye-catching device. A highly effective and successful campaign.

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