Websiteson February 6th, 2010Comments Off

Part of our continuing brand development and management of the ZPizza brand has involved the strategic direction and design of their online presence.

Our strategy for ZPizza.com has been to harness the corporate website to communicate the ZPizza food, story and mission. But we’ve taken it much farther than that. We developed a strategy of creating a network of individual Store Sites that each represents a unique store but are all connected through ZPizza.com.

The Store Sites give each local ZPizza a unique page to communicate with their local customers. Instead of creating a static page, we’ve made each Store Site a WordPress blog template so that the franchisee is free to post whatever they’d like. In order to harness the power of social networking, each franchisee has a Twitter account with a link on this page and a link to the ZPizza Facebook page.

Each Twitter account can be used to broadcast what we call “Instant Offers” valid for the local customers only. This has been a powerful tool for the individual franchisee to pump up foot traffic during slow days.

Since the launch of the re-design of ZPizza.com in the beginning of 2009, there has been an 87% increase in traffic to the site and the Store Site strategy has changed the face of local store marketing. You can find the website here. You can find the Case Study of our work for ZPizza here.

ZPizza.com: Locations page

ZPizza.com: Food Page: Pizzas

ZPizza.com: About Us page

ZPizza.com Franchisee Local Store Blog Page

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