PORTFOLIO: PACKAGING

Calavo UHP Guacamole

Packagingon February 6th, 2010Comments Off

This line of packaging was created for a new line of quacamole product from Calavo. It is called UHP or Ultra-High Pressure guacamole which is a process for using pressure to package the guacamole in a fresh state without any preservatives whatsoever. So this product can be displayed in the produce section because it is fresh.

We developed this design to communicate it’s freshness and pure state by using a chipboard box with a label attached. This look evokes the classic fruit and produce crate of old and nothing captures the romance of fresh farming like the historical fruit crates. This design has been a huge success for Calavo.

You can find the related advertising here.

Calavo UHP Guacamole: Caliente flavor

Comments are closed.